Definition: Urban Decay is a makeup brand based in New York City that was founded by artist, entrepreneur and beauty entrepreneur Ashley Van Der Steen. The brand's focus is on creating high-quality, versatile, and sustainable products for women. The company produces makeup, skincare and fragrances for both men and women, with its headquarters located in New York City. Urban Decay offers a wide range of products that cater to different skin types, including their popular line Urban Decay Foundation, which includes foundation, blushes, eyeshadows, lipstick and more, as well as its other signature formulas like Urban Decay Eye Tinted Moisturizer, Urban Decay Lipstick in Matte or Nude and Urban Decay Eyeliner Pen. The brand's products are known for their high-quality ingredients and their commitment to sustainability. They use organic materials, vegan ingredients, and recycled packaging, and prioritize reducing waste during the production process. Urban Decay has been recognized for its innovative makeup techniques and unique formulae, which have inspired other brands in the field. It is also widely considered one of the most popular and well-reviewed beauty brands globally. In summary, Urban Decay is a makeup brand founded by artist, entrepreneur, and beauty entrepreneur Ashley Van Der Steen that produces high-quality, versatile, and sustainable products for women. The company offers a wide range of products including foundation, blushes, eyeshadows, lipstick, eyeliner pen, eye tinted moisturizer, lip gloss, and more. Its commitment to sustainability is recognized by the brand's innovative makeup techniques and unique formulae.
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